There have been numerous internet posts and articles on the importance of band photography in getting a new band off the ground and on their way to stardom. A WikiHow article which lists the 11 steps on how to get your band famous identifies “Get Seen” as a very important step. In addition to photos of the group it emphasizes the importance of getting a logo, tee-shirts and a website. Great music is obviously important, but most of the really popular bands have great visuals as part of their promotional strategy. Another article on netblogs.hubpages claiming to be the definitive guide to making it big also highlights the significance of band photography. They stress the importance of using commercial photographers. “Going to a professional band photographer will always set your images miles apart from other bands, which just use their sister’s best friend to take the photo”. According to theunsignedguide blog, “Bands frequently spend months writing and recording new material and then rush it out before considering the importance of presentation or brand.” This can be disastrous because “the moment you put yourself or your music online you are projecting an image and people will start forming opinions about what this image represents.” If you don’t want to be thought of as unprofessional or amateur, be careful about posting blurry Facebook photos and concert film taken from mobile phones. “Let’s get one thing straight here right away-good photography can make or break whether or not people will hire you, feature your music in their magazine, or even just stay on your website for more than 10 seconds.” That is the take presented by hostbaby blog. They suggest that the images you project need to be well thought out and communicate your sound. Translating the unique sound of your band and the individual personalities of band members into images is usually not something that is done randomly or on a whim. Careful thought needs to go into how you are going to visually portray your band and the music it produces. A really good professional band photographer can really help you define what your images need to portray and then he can help you create them. Even a subtle facial expression speaks volumes about the personalities of band members and the sound they put out. Those who are serious about making it bid with a new band need to have some strategy sessions and define why they are really about and what kind of image they want to project. Then they need to find a successful and seasoned professional to help them create their photos and their overall image.
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